Recession or not, marketing is a must. There is no going back  and the only people who can hurt during times like these are those who don’t take to this seemingly common, but rarely practiced, advice seriously. Traditional marketing methods pop up as solution. Recession calls for warrior hearts and creative heads. Guerrilla marketing is the name of the game and given below are 5 great ways to do just that:

1.Do it the caveman way : Don’t ever forget that even before currency was introduced, business was on. Barter trade …

Being on your own is not only an antidote to the painful saga of working in cubicles and getting mired in corporate politics, but it also has other benefits – like favoring tax laws, for starters. Did you know that you have plenty of things going for you as a self-employed individual? From a strict tax-point of view, you have even more ways you to save on your taxable income. Let’s see how that is possible:

1.Tax-deductions for expenses towards Home Office: As a self-employed professional or business person, you …

Businesses have a lot to work on apart from just trying to manage their operations.With economy just tripping over live wires now and then, there seems to be no respite at least for a while. Small businesses owners are left to fend for themselves. But what exactly should be done to cut costs?

Get real, you don’t have to travel: This is a new era and it calls for new ways to do business. Traveling on business is expensive and out-dated. There is really no need …

Developing systems so as to ensure multiple and recurring streams of income is one of the best things one can do to achieve financial independence. But then, most people are not even thinking about it. Some of us do stop and gasp, but that isn’t going to get rid of our problems. Let us look into some of those amazing opportunities that can really pump up your streams of income with you having done the work just once:

1.    Write a book – a best seller: See what J.K. Rowling did …

In business, competitors are a necessary evil; but they are welcome. Not because they are nice and we could sit down for coffee this weekend, but for the fact that they constantly push us to do better: each time we set out to work. That is, in essence, what capitalism was all about? How do we kick them out and make room for ourselves?
1.    Be bold: You thought this applies only to alpha-men, soldiers and rebels? It applies to businesses too. There is no place for the meek in the …

Businesses all over the world have a false thing going. It is rumored that you simply have to grow big. You got to have over 9000 employees and be present everywhere. Some businesses are indeed thirsty to have their footprints all over the place. Is this what every aspiring business needs? No. It doesn’t need to grow, it needs to be profitable! Both aren’t the same.
How does one ensure that the business grows profitable and not just BIG?

1.    If you can afford it, don’t grow : There are numerous advantages …

Excellent customer service is vital for your company’s competitive advantage. However, to get there is not as simple as it is being made out to be. There could be some little things like enabling technology and using some gadgets that might help you inch a little closer to your patrons. Whether you aspire to set up and online business or an offline business, these tips might just be responsible for your seemingly possible bulging bottom lines.
Wireless Devices: Laptops, mobile phones, PDA or smart phones – all of them …

This series of posts is just for one thing: to share the course I am taking to get rich as soon as possible. To be up-front about what follows, you must know that I live in India and all the investments I talk about pertain to the Indian economy. Apart from this fact, everything else remains same and all the self-made billionaires have these things in common. I just follow them. Emulating is the next best thing to do, if getting rich isn’t on the agenda.
Prepare to learn, egghead: We …

Would you think that you could be the next victim for credit card fraud? Did you envisage a situation wherein you were caught off-guard and saw that your credit has been embezzled off your cards? If you were thinking this wouldn’t happen to you, you were dreaming. It could be you next and these tips could just save your bank account from getting busted:

Bad Credit; No cards
Do try and remember that your chances of getting a credit card aren’t so bright. So next time someone out there offers you a …

Businesses fail, don’t they? You would have seen a million articles throw numbers and statistics at you — I wonder where these numbers come from — like 95% of businesses fail in the 1st year alone and so on. The veracity of those numbers is hard to nail at, but one thing does stand out: Businesses DO fail. Here are top 5 financial reasons why they do:
Over-estimated Sales Forecasts: Businesses, more often than not, tend to be a tad overshot on the forecasts front — investors have to be convinced; …

Every business firm out there has “due diligence” to be done — lead generation. One doesn’t have to be graduating out of IMD, Geneva, Switzerland to know this and having a marketing budget equal to that of a Coca Cola. Inc, isn’t required either. Sometimes, just knowing where a company is going wrong can equal thousands of dollars that would have gone down the drain. If you are a small business owner or an entrepreneur, here are ten blunders you should avoid at all costs:

Do you have a Plan?

You …

I had published an all-inclusing, on-going series of articles on “Bond Basics” and everything you have to know about investing in Bonds at Brighthub.
Please remember that it is still work in progress and not everything has been covered, as yet. However, it is a great read so far and it will continue to be.
A primer on Bonds: What are Bonds and Understanding Bond Terminology
Bond Basics: Why Invest In Bonds
Bond Basics: 5 Ways to Buy Bonds
Bonds Basics: What Bond Markets Mean to An Average Investor
Bond Basics: Understanding Interest …

Entrepreneurs, marketing managers and all of those people associated with product development, sales & marketing and anything that comes close to anything to do with the customer buying the product – Beware! Your advertisements aren’t going to work any more. Am I kidding? Find out the truth!
Advertisements had a charm in those halcyon days when consumers used to flock to buy stuff. It isn’t happening any more thanks to bombardment of thousands of messages on to a rather learned, sophisticated, forum-thronging and community-opinion centric consumers. Popular media is slowly taking …

Chances are that whether you are a business owner or you are looking to grow your business or even if you have been contemplating setting up a business – you have been thinking local. If you live in the United States, you would have thought of that country alone. But then, there is a likelihood of your product or service meeting the needs of people, globally.
So, what stopped you from thinking big? Why do you limit yourself and do business to achieve only a part of the overall potential? …

Reading is something that has something to do with success. A survey done with most self-made successful entrepreneurs had revealed that they all spend a good 2 – 3 hours simply reading up – novels, works of non-fiction, literature, magazines, newspapers, periodicals, anything. All that matters is that they read and are up-to-date with whatever it is that they are associated with. I am going to make myself yelling over the sounds of their empty heads that the importance of reading is next only to breathing.
Here are a few books …