Business General

Why Process Is Important To Any Service Business

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One of my clients happen to be a spoken english institute and as far as I can see, it does good business here in Hyderabad, India. My client is savvy enough when it comes to marketing their business and don’t cringe on the huge expenses incurred on advertisements in the local newspaper -which seem to be bringing in tremendous response almost every time they place their ads.

Students come, students go. Some learn, some don’t. But then, there are a few problems here …

The client I was mentioning is in the business of education, training and development. However, there is absolutely no process here. I mean, students join whenever they want and  are pushed into any batch that can accommodate a few more, they join the batch while the classes have been going on for quite some time now and neither the faculty nor the student has  any clue as to why and what they are up to, respectively.

Students are taught grammar only and nothing else. If it is a goddamned spoken English class, there ought to be voices heard. Someone ought to be talking. Hello? What are we doing with an out-dated, copy-these-notes-and-shut-up system of education?

Here is how it could have been made better :

• Students and delegates have to informed before hand that there will be no my-favorite-note-copying-session anymore and that they will have to shake ass and speak up in class.
• They need to co-operate and do as instructed. They need to read, read and read. Listen, listen and listen, Speak, speak and speak.
• Once a batch is filled with a pre-determined number of students. People will have to wait until this batch is done. No excuses. Whatever happened to quality control?
• Do away with notes-memorize-puke system of education. It’s disgusting.

If you ever had to put up an educational institution, do pay attention. It does matter.

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