Marketing Consulting is bound to have the potential to be the next big thing after the telephone and the Internet in India. You might want to ask how? Well, everyone here seems to open a shop and run it just like that depending on fate to get him/her customers rather than developing a marketing plan, a strategy and a business plan to follow.
The reason why marketing consultants have great demand is the fact that I had noticed a great demand for anyone who could manage to come with some real practical applications and solutions to some very pressing and real problems. The market exists because of the fact that most entrepreneurs in India do start up but fail to market their products or services.
Marketing is still the only function that makes money for the organization as compared to any other function. It is where it it ought to be. It is only a matter of time before everyone doing business understands the implications of marketing as a vital function of any business.
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