While on the quest to start off on my own. I had some very good friends of mine critique my ideas. I was kinda tossing things around here and there trying to see how it goes with them and they had all come out affirmative, except of course a few of them. Now they had been talking about something or the other that doesn’t seem to be right…As previously mentioned - the Location, the marketing plan, the lack of demand for the service, presence of competition, saturation and a lot more.
My point is very simple. I am bootstrapping and I have no money to indulge in luxuries like a prime location. Every Business is like a live experiment with the entrepreneur as a surrogate rat and it would obviously reflect some risk - so be it. I am done with the major part and that is to decide to be on my own, every thing else is moot. Even if I did spend a ransom on all kinds of bells and whistles, it would still necessitate me to go out on a limb to get my first customers. So I am going to be rather wise and spend as less as possible, initially.
I won’t advertise on paper.
No TV for me.
Radio Won’t do.
I need to think hard and think right. I am on grass roots and I will work my way there. Thankfully for me, my target market doesn’t drive cars, hang-out at The Leela and feed on Mc donalds. They are everywhere and they are looking for that spark to change their lives forever. Communication skills can change lives - they are waiting for someone to bring about that change.
I am in Business, Baby.
3 Comments Received
Go ahead..world is really waiting for an entrepreneur and a guide, CHANGE THE LIVES ppl need you. Show all your skills and take the risk with confidence. Im sure u’ll definitely shine. All the very best.
Hey Arpitha,
That’s a wonderful thing to say!
Actually its not people like Ashwin we need (nothing personal here, Ashwin:)).
Its people like you, who can say it out loud and clear, and keep the fires burning!
It is these “go ahead”s and the ‘people need you’s that will keep the entrepreneur going!!
Bhaskar Karampudi
It is surprising to see how many people are NOT like this :With a raging fire in the belly and the zeal to go out there and do something. I was just reading up on Inflation levels skirting on a very high level and the fact that things are going to be more expensive — however, our folks seem not to notice. Everyone seems to be having a gala time working away for nothing.
I’ll shine and I have no doubts about it — What about others?
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