I was consulting a client on proper advertising mechanics the other day and I noticed a major flaw that some-how was a common string attached to most other companies pertaining to the message that is reaching to the consumers.

• Surprising Non-chalance : Most companies are incredulously non-chalant about the mssage that is going through their marketing efforts. Stale, laid-back, impassionate and uninteresting messages on top of the fact that the consumers today give two hoots about your names and brands and your fancy logos.
• No fire, only fart : Either the message yells out aloud and reeks of ” me too ” stench or it is not at all noticable. It has no fire, no passion and no interest in solicting consumers- it just farts about some improvised USP that smells just like it must.
• Huge Banners with Names and Contact Information : I Look around some of those yellow pages and other magazine ads and I see half-page and full-page ads with a crappy liner and the ‘name’ of the business in bold; huge fonts; erratic colors followed by teh contact info. Justwho the f%$# is bothered about what name your business has got? All consumers want is the answer to the Ubiquitous ” what’s in it for me?”
• Not reaching out to the right people : Your target audience primariy belongs to the age group of 18-34 year olds and you advertise in ” Home Decors” ? Are you insane? Who would you think would be looking at your ad now?
• Aping the donkeys : The Irrational exuberance isn’t just a stock market phenomenon. It could be found everywhere - look at yur competitors, they advertise everywhere you would. Try the baby mall tomorrow, you won’t be surprised if you found their ad along with yours — the funny thing is, both the companies selling business services.

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