It is so tired to be “ordinary”. It is such a pain to see all that effort going into living one’s life to see that the results are far from extra ordinary. It is almost a sin of you let your life be just as everyone else’s life is. Simply put: if you don’t have spunk and dare to do something different; you suck”

Harsh it might be, but ask this question again. Munch on a cookie and tell yourself that you are happy munching it like everyone does? Or have you started thinking already?

Businesses are started everyday without a single pointed difference in the product offerings or services provided. It’s just the same thing given to us with another name on it. How long will you last with a “me-too” product or service? Why should a consumer look at you and not your competitor if she wanted to buy?

You didn’t get that yet?

Well, ok.

You see, money comes in when products and services are sold. Money goes out when you spend towards all expenses that occur while the sale happens. What is left becomes your profit. Simple, wasn’t it?

Now, the problem here is that the consumer, who gets to choose between so many different people providing what the customer is looking for, will go where there is ‘Value’.

Now, no one has ever said that you can’t do anything new to get to that value. No one said you can’t think. No one stops you from thinking of other ways to go ahead and shake your competition up. So what stops you?

YOU stops you. You are being lazy, after all. Why think of something new when your competitor has done all the thinking and has set up a strategy which seems to be working fine? Why take the risk of doing something and that ‘something bombs?

If you need to be successful in business, you need to have the spunk. Only Intrepid entrepreneurs will make it. Not the sissies. You got to be thinking big and marking your territory even before someone spells the word.

Go get the spunk!

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