Excellent customer service is vital for your company’s competitive advantage. However, to get there is not as simple as it is being made out to be. There could be some little things like enabling technology and using some gadgets that might help you inch a little closer to your patrons. Whether you aspire to set up and online business or an offline business, these tips might just be responsible for your seemingly possible bulging bottom lines.

Wireless Devices: Laptops, mobile phones, PDA or smart phones – all of them would do the trick. If you enable GPRS/3G/Edge or any of those technologies that have changed the way we do computing today, you might just get that much closer to your customers. The beauty of these devices, apart from their feature rich appeal and functionalities, is the fact that you could be connected to the Internet, no matter where you are. You could send your hurried apologies to a disgruntled customer right away, while you were taking that walk down the road, after dinner, straight from your smart phone.

The 10 % principle: If you could make everything about your business just about 10 % easier, better, faster or nicer, perhaps that could translate into a great business strategy. It might seem like a silly notion but if you look at it as incremental changes towards extreme makeovers in due course, it would be a big thing.

Access is top priority: People would want to do business with people, not faceless, behind the glass facade, boardrooms. Get yourself out there, put out your telephone numbers, emails, support ticket systems, toll-free numbers and think of any other whacky way to ensure that you are always reachable to your customers.

Consistent Performance: We have all heard about one off cases of a really prudent individual going out of his way for the customer and making him/her really happy. These one-off cases are indeed reasons to celebrate, but then, if they are the only instances of customer care amidst chaos and pathetic disrespect to your clientele, you got tons of work to do.

Keeping in Touch: it is not just when the customers seem to have a problem that you need to spring to your face in a desperate attempt to buy his/her good-will. It should be a part of your strategy. Your company has to live, breathe and sleep on paranoid customer service.

When your profits seem to be soaring, you won’t mind all that trouble you took to keep so many of your customer’s happy.

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