Entrepreneurs, marketing managers and all of those people associated with product development, sales & marketing and anything that comes close to anything to do with the customer buying the product – Beware! Your advertisements aren’t going to work any more. Am I kidding? Find out the truth!
Advertisements had a charm in those halcyon days when […]

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Chances are that whether you are a business owner or you are looking to grow your business or even if you have been contemplating setting up a business – you have been thinking local. If you live in the United States, you would have thought of that country alone. But then, there is a […]

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That’s what been keeping me busy for like 3 months now. I have been envisioning a way to come out of the cluthes of everyday work grind. I read this book called ” The 4 Hour Work Week” by Tim ferris and then landed a few assignments on elance.com  — life changed too quickly for […]

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Reading is something that has something to do with success. A survey done with most self-made successful entrepreneurs had revealed that they all spend a good 2 - 3 hours simply reading up - novels, works of non-fiction, literature, magazines, newspapers, periodicals, anything. All that matters is that they read and are up-to-date with whatever […]

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I listen to people making excuses everyday as to the fact that they weren’t able to start their own businesses and even if they had tried once, they couldn’t do much but write it off as one- of -those -things- that -happen -to -us. Among a lot of reasons, myths and laziness-induced excuses, some people still emerge as likely candidates to start their own businesses after all and probably for the second time now and if you had just been a discerning young about-to-jump-ship business junior, this is just as relevant to you as it is for anyone else.

We have figured out 5 ways to nurture your start-up effectively :

1. Start-up in your part-time by parting time : One of the strongest reasons as to why people don’t start their own businesses is the fact that they would have to let go of their juicy paycheck. Hell, why did you even have to think about it in the first place? Why not have the best of both? But just like you’d pay more for an expensive car, good things come with fat price tags - You’ll end up working like a dog and try to manage both your day job and your part-time business - I think that’s fine. The good part is that you still haven’t let go of your trousers and that paycheck is still yours. You will get to experiment and you will get to write it off, if it didn’t work. That’s neat if you ask me.

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It is so tired to be “ordinary”. It is such a pain to see all that effort going into living one’s life to see that the results are far from extra ordinary. It is almost a sin of you let your life be just as everyone else’s life is. Simply put: if you don’t have […]

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What is the one single biggest investment anyone would ever make, anywhere in the world? It would be a home! A home strikes an emotional chord with many people and is probably one of those few assets which has a string emotions attached to it - not just the owners but even their families. […]

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Do me a favor — forget whatever you knew about businesses — starting one; running it; marketing it and even selling it. Forget the fancy degrees and whatever else you did to get around to even THINK about business. Remember just one thing:
Cash In Must be More than your Cash out.
That’s the corner stone […]

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