“I am looking to start an ecommerce marketplace”
“I want to sell on eBay or Amazon or both”
“I want to launch an online business”
“I want to start as a blogger in India”
If you’ve been thinking of doing absolutely anything online, you’d do well to start blogging.
Why, you ask?
Blogging gets you traffic. When traffic comes in, you can do whatever you wanted: build a community, sell advertising space, sell courses, sell products, sell your services, start an online store, launch your ecommerce business, or whatever it was that you wanted to do.
I’ll leave it for you to decide how to source content. You can do it in two ways: outsource content publishing or write yourself.
Here’s how to start a blog:
Launch Your WordPress Blog
WordPress is the easiest way for you to start blogging. If you are just starting out, start with a shared hosting with NameCheap any of the following providers. Make sure you get a good domain name too.
Shared hosting is good enough for you to start with. When your blog grows, you can move on to Premium WordPress hosting.
Setup your blog, make sure it loads fast and is secure.
Pre-plan your Content
No matter which niche you do business in, tons of content ideas will surface. Sit down, think, and do your basic keyword research.
Now, don’t hang by “keyword research” for life (because SEO is just ONE way of getting visitors to your blog).
Plan strategically and tap into everything the Internet has to offer. Think of topic ideas, angles, and approaches to take on your content. Write them down on an excel sheet (you’ll know why pretty soon, we are getting there)
Establish a Frequency for publishing
Blog publishing – whether you are an Individual blogger or a company — is much like magazine publishing (except that this baby is your own doing). Magazines, after you subscribe to them, arrive on time. Don’t they? Blog posts are like that too.
So, you’ll need a publishing frequency (a fancy way of saying that you’ll need to decide how many posts — and the exact days of the week — you’ll publish.
The usual standards are:
- Monday, Wednesday, and Friday
- Tuesday and Thursday
- Monday Through Friday
- Multiple posts throughout the day
Sourcing Content Is a Choice You Have to Make
Some blogs are authored by a single blogger (Darren Rowse is a good example). Some websites use multiple bloggers such as Moz and Kissmetrics.
You also have the option of sourcing content through freelance bloggers. When you do use them, you can hire them to ghost blog for you (so they don’t keep the rights to the blog posts and they are not even allowed to showcase these posts as a part of their portfolio).
Alternatively, you can hire freelance bloggers and give them credits for their work, right on your blog. Automatically, your blog becomes multi-authored.
Create an Editorial Calendar
Creating an editorial calendar is a must. It’s just a calendar that clearly states what topics or blog posts must be published on respective dates, days, etc. Some bloggers like to plan out far ahead, often into months ahead. Some do it for as far as a month. You choose. But a calendar — and a plan — is a must even before you consider how to start a blog.
You can use something as simple as an excel sheet or a Google spreadsheet or go all the way to invest in plugins — both free and paid — that help you manage your editorial calendar. If you use WordPress (which I assume you do), you also have options like CoSchedule that help you build not only an editorial calendar but also automate parts of your social media sharing activities.
Open up Social Media channels, to link to and from
Set up a Facebook Fan Page, and a Twitter account (for your business). Your personal accounts don’t count.
Create an account with LinkedIn, and then create a business page on LinkedIn. Set up a page on Google+. Create accounts with StumbleUpon, Pinterest, and Tumblr (if you want to). Facebook, LinkedIn, Google+, Twitter, Pinterest, and StumbleUpon works for a lot of my clients.
Now, every blog post that’s published should find a way to float through each of these accounts. Share your blog posts as you publish (this should become second nature and a part of your publishing activity).
Go out to get your traffic and links
Just publishing won’t do much for you (Just as “build it, and they shall come” won’t work). You need to get out and hustle.
Be the “publicity hound”, as Danny Iny — author of Engagement from Scratch — puts it. Be on forums, Q & A sites such as
Quora, focus.com, LinkedIn Answers, and many other such online communities.
While you are there, focus on “giving”, “helping”, “solving problems”, and “just being nice, fat, and generous”. Forget hard- pitches, hardcore hustle, and downright pimping — it never works.
Repeat steps, 1 to 5
To start with, your steps go as follows:
Publish, Share, and contribute enough to get found. For as long as your business exists, you’ll repeat steps 1 to 5.
No short- cuts, no laziness, no holidays, and no stopping.
This thing gets as addictive as nicotine. You’ll just have to keep doing it. Even if it appears to be taking you nowhere (and not a single sale happening anywhere on your site), you’ll continue.
When you pass that point where the balance tips in your favor, you’ll see payoffs. In case you haven’t noticed, most companies and individuals give up before you reach this point.
Let me know how your blog launch goes. Please be sure to share your URL below in the comments section.