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Recession or not, marketing is a must. There is no going back  and the only people who can hurt during times like these are those who don’t take to this seemingly common, but rarely practiced, advice seriously. Traditional marketing methods pop up as solution. Recession calls for warrior hearts and creative heads. Guerrilla marketing is the name of the game and given below are 5 great ways to do just that:

1.Do it the caveman way …

Every business firm out there has “due diligence” to be done — lead generation. One doesn’t have to be graduating out of IMD, Geneva, Switzerland to know this and having a marketing budget equal to that of a Coca Cola. Inc, isn’t required either. Sometimes, just knowing where a company is going wrong can equal thousands of dollars that would have gone down the drain. If you are a small business owner or an entrepreneur, here are ten blunders you should avoid at all costs:

Do you have a Plan?

You …