Jay Jay French: How to Build a “Twisted Business” Like a Rock Star

Jay Jay French started Twisted Sister, the internationally-renowned heavy metal band, nearly 50 years ago and has amassed 37 gold and platinum albums as a musician, manager, producer and executive producer while having performed over 9,000 shows in 40 countries selling 20 million records around the world.

Bad boys in 1980. Extra glammed up. Jay Jay in shades.

Jay Jay is a rock star, but he also shines as a business leader who developed Twisted Sister into a global brand with multiple revenue streams and built it into one of the most licensed heavy metal bands in history. Host of the popular podcast, The Jay Jay French Connection: Beyond the Music, Jay Jay is also a columnist as well as a Keynote Motivational Speaker delivering presentations to global Fortune 500 companies as well as to nonprofits.

With his new “bizoir,” Twisted Business: Lessons from My Life in Rock ‘N’ Roll, Jay Jay’s insights and tried-and-true-tips about resiliency, reinvention, turning roadblocks into pathways, authentic leadership and innovation are now available to everyone.

Learn more at: jayjayfrench.com

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RALPH BROGDEN is a best-selling author, publisher, and radio host. He is a specialist in strategic communications with a professional and educational background in marketing, psychology and publishing. His work has been featured on CBS, NBC, ABC, FOX, USA Today, The Huffington Post and hundreds of nationally-syndicated television, newspaper, and magazine outlets.